SINGAPORE, Sept. 16, 2020 /PRNewswire/ — The Natural Diamond Council (NDC) announces the upcoming open of its first ever indispensable particular person campaign, starring the actress Ana de Armas, to spotlight the ambiglow of the natural diamonds.
Ms. de Armas is a rising Hollywood star. She no longer too long in the past obtained a Golden Globe nomination for her role in Knives Out, and she’ll soon appear in the upcoming James Bond film, No Time to Die. Ms. de Armas furthermore shines in the course of this new multipart campaign, which used to be developed to celebrate the myriad connections with the unstoppable brilliance of natural diamonds and limitless boundaries of natural diamonds via inventive imagination, and furthermore to raise awareness to the Natural Diamond Council’s digital platform “Most practical probably Natural Diamonds“. The Natural Diamond Council represents seven of the sphere’s leading diamond producers, all of which must teach the neighborhood’s moral codes, with an emphasis on mindful and sustainable mining practices and the give a boost to of females and households in diamond-mining communities. The “Most practical probably Natural Diamonds” portal serves as a window of discovery into this natural diamond universe.
The campaign–which used to be lensed in coastal Portugal, directed by Manu Cossu and photographed by Camilla Akrans–will probably be launched on September 20, 2020, throughout the well-known ever virtual Emmy Awards.
Ms. de Armas used to be approached for the mission as she radiates with poise and modernity, and she epitomizes an ascendant, free-pondering expertise. Her successfully-organized, effervescent and easygoing demeanor reflects the subsequent chapter in the historical past of natural diamonds; a mindset throughout which the conventional tenets of diamond-wearing and exchanging are dismantled, leaving an originate taking part in area in their field. From a barefoot pick up collectively in a fragrant winery to a tangerine sundown along the Portuguese drift–diamond baguettes catching and diffusing the gorgeous rays because the solar slides into the horizon–this new attitude is informal, fun, stuffed with life, present, and, most importantly, pushed by connection and ride. Whether or no longer heading to a reunion with family people after months of isolation, seeing your most effective buddy for a pitcher of wine after a long day, or taking a twilight stroll with a companion, every and every moment is its beget–and every moment is indulge in no different.
“I indulge in pondering of diamonds this kind, as special emblems of even the runt private moments in our lives,” says Ms. de Armas. “They signify pleasure and warmth and sweetness.”
The campaign’s 30-2nd hero space airing at the Emmys will probably be complemented by a series of shorter video segments, spotlighting the several relationships portrayed from the clip. She is viewed in laid-again originate air settings with friends, with a guardian, and with a companion. From this present, a original, opened-up Natural Diamond Council is restful brilliantly highlighted: natural diamonds are no longer completely the privilege of romantic pursuits or conventional instances. They’re meant for every kind connection
This new campaign marks a amount of firsts for the Natural Diamond Council, as successfully as to welcoming its first Hollywood headliner. It is a ways the well-known indispensable particular person-fronted campaign for a diamond neighborhood (label agnostic), in conjunction with a well-known contribution to an alternate that supports the livelihoods of roughly 10 million people worldwide. Here is furthermore the well-known campaign devoted to NDC’s “Most practical probably Natural Diamonds” platform, and the well-known marketing initiative by the NDC to showcase this kind of diverse roster of jewellery designers that work with natural diamonds in exceptionally unusual systems.
“We are very infected to construct up Ana to promote a deeper implementation of this campaign in China. Ana is born with concerned perception into natural diamonds. Her big enthusiasm on natural diamonds sparked divergent inspiration throughout our taking pictures and must no doubt galvanize and relief Chinese language patrons and complement successfully the surprise of natural diamonds,” provides Mabel Wong McCormick, Managing Director of Natural Diamond Council of Increased China, “This campaign redefines natural diamond moments, celebrating a diversity of private connections with these natural stones. Or no longer it is miles a more up to the moment manner to the diamond dream, for meaningful moments successfully-organized or runt.”
Following its Emmys debut, the campaign will probably be featured on diverse media platforms in the next months. The Natural Diamond Council will furthermore distribute campaign provides via its owned channels, in conjunction with its web situation, that can characteristic in the again of-the-scenes photos and an interview ingredient with Ms. de Armas, as successfully as comprehensive recordsdata regarding the brands and designers. The campaign will accumulate a world presence, furthermore working in the USA, United Kingdom and India.
In representing seven of the planet’s leading diamond producers, The Natural Diamond Council (NDC) advances diamonds’ desirability by publishing in-depth and participating choices and sort reports, and sharing sources and data with patrons on the final timelessness and singularity of this out of the ordinary natural stone, underneath six key pillars on Most practical probably Natural Diamonds—#Tale Diamonds#, #Hollywood & Pop Custom#, #Treasure & Diamonds#, #Vogue & Innovation#, #Diamonds 101# and #For the duration of the Diamond World#. The NDC furthermore works to present a boost to the integrity of the natural diamond alternate, providing transparency, and perception on the ethics, sustainability and development of this sector.
About NATURAL DIAMOND COUNCIL
The NATURAL DIAMOND COUNCIL is an global alternate association consisting of seven leading diamond mining companies in the sphere. Participants consist of ALROSA, De Beers Group, Dominion Diamond Mines, Lucara Diamond Corp, RZ Murowa, Petra Diamonds and Rio Tinto, with entire manufacturing accounting for 75% of world natural diamond market. Its mission is to label the multi-faceted world of natural diamonds and ignite people’s desire for natural diamonds. The NATURAL DIAMOND COUNCIL establishes an authoritative role in the area of natural diamonds by publishing alternate trends, sharing recordsdata, celebrating the phenomenal creativity of natural diamond jewellery, and promoting the values adhered to by our member companies and the monstrous social advantages created by the entire natural diamond alternate.
SOURCE NATURAL DIAMOND COUNCIL