There are dash magnificence producers that robotically respect our consideration when they birth fresh products — E.L.F. is positively one among them. And there are about a musicians that deliver the identical on the spot attentiveness when they affirm a brand fresh project, devour the legendary Alicia Keys. So believe our surprise, satisfaction, and outright excitement when we learned that the award-winning singer-songwriter will be teaming up with the cheap cosmetics company for a brand fresh pores and skin-care line.
So fundamental more than staunch any other celeb collaboration, this fresh project between E.L.F. and Keys will be a pudgy-blown “scheme of life magnificence imprint,” in accordance to an announcement shared with Appeal.
“We are previous extremely satisfied to leverage our strengths to lend a hand realize Alicia’s imaginative and prescient, because it no longer finest aligns with our mission to impact the appropriate of magnificence accessible, but infuses it with an very most attention-grabbing deeper dimension,” E.L.F.’s chairman and CEO, Tarang Amin, talked about within the statement. “As a imprint builder, I am infected and extremely energized about the alternatives for us to place fresh audiences in inventive solutions and to proceed to lead in category innovation.”
Kory Marchisotto, E.L.F.’s chief advertising and marketing officer and president of the fresh imprint with Keys, says the artist is iconic and inspirational. “Her perspective on magnificence is soulful and timeless. Together we are painting the ideally edifying imaginative and prescient to blaze a brand fresh path in magnificence.”
As of now, we fabricate no longer know fundamental more about the upcoming imprint — no longer even the name. What we fabricate know is that this can offer dermatologist-developed, cruelty-free products that aim to “advise fresh that formula to magnificence by honoring ritual in our day-to-day lifestyles and practicing procedure in every action,” and that these products are anticipated to birth sometime in 2021.
Test this dwelling: As soon as we all know more about this fresh partnership between E.L.F. and Alicia Keys, we’ll provide an update.
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