Celebrity Fashion: JCPenney Has Permanently Closed Its Once-Celebrated Manhattan Store

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Celebrity Fashion: JCPenney Has Permanently Closed Its Once-Celebrated Manhattan Store

Celebrity Fashion:

Celebrity Fashion: JCPenney Long island

The JCPenney in Long island, as proven on July 9, 2017, used to be located within the extinct Gimbels Unusual York … [+] flagship store. The store completely closed on July 7, 2020.

Michael Lisicky

JCPenney’s
JCP
entry into Long island signified a brand unusual route for the retailer. In 2009, the firm opened its first ever Long island store, located finest two blocks south of Herald Sq.. Its preliminary year featured star appearances and a big citywide marketing and marketing marketing and marketing campaign. Nonetheless eleven years later, JCPenney equipped final week that its Long island store has completely closed. 

Tormented by excessive monetary woes, JCPenney filed for Chapter eleven economic ruin safety on Would possibly 15. The combination of COVID-19 store closures and an accumulated $four billion debt load had proven unsustainable. As effectively as, the firm by no system fully recovered from its day to day pricing fiasco of 2012.

Celebrity Fashion: WWE at JCPenney Long island Mall

Crowds line up to maintain a study WWE Superstars and Tapout Mark Ambassadors Dolph Ziggler and Charlotte as … [+] they crew up with JCPenney for a meet & greet with purchasers at JCPenney in the Long island Mall, Unusual York Metropolis, Thursday, August 18, 2016 (Picture by Stuart Ramson/Invision for JCPenney/AP Images)

Stuart Ramson/Invision/AP

Last Wednesday, JCPenney regarded in U.S. Economic ruin Court, Corpus Christi and submitted a mandated recovery opinion for the struggling retailer. The opinion, undisclosed to the public, used to be designed to persuade lenders of a wise future industry course. As section of the court’s directive, lenders now must desire whether the retailer can operate as an ongoing field or ought to be forced into liquidation. These lenders will meet Tuesday to render a call, though JCPenney has requested an extension.

Last Tuesday evening, the day sooner than the court look, JCPenney added the midtown Long island and Brooklyn’s King Plaza areas to the list of 149 store closures right now in progress. Not like the Kings Plaza store, the Long island JCPenney situation will not be any longer going to defend a final liquidation sale. The firm states it has completely closed.

Dione Martin, Communications Director for JCPenney, refers again to the Long island store closure as “the subsequent step in enforcing its store optimization approach.” Martin says that the choice used to be basically based on a “careful evaluation of store performance and future strategic fit.” 

Celebrity Fashion: JCPenney Long island

A tote featuring the JCPenney establish on the side of “NYC” used to be supplied at some level of the Long island store’s tall … [+] opening on July 31, 2009.

JCPENNEY MARKETING ARCHIVE

The closing marks a tragic end to a promising situation. Though its corporate headquarters had been located in Unusual York from 1913 to 1988, JCPenney had by no system operated a retail store in Long island. In the slack 2000s, JCPenney management wanted to transition the firm from an all-purpose division store to a latest retailer that supplied model, trust, model, and value. The retailer considered Long island as a “mecca of model” and coming into its market would variety an piquant rippling develop at some level of the total chain.

JCPenney wanted to bewitch on Macy’s
M
as its fundamental competitor. Sooner than its preliminary opening, JCPenney blanketed the metropolis with billboards, banners, and subway placards that be taught, “NYC Vogue at JCP Prices,” “Our Neighbors Must Be Shaking in their Overpriced Boots,” and “We Heard Herald Sq. Wished a Appropriate Department Store.”

Celebrity Fashion: JCPenney Long island

A sequence of escalator banks takes purchasers to the foremost entrance of the subterranean JCPenney store … [+] on the Long island Mall.

Michael Lisicky

Positioned within the Long island Mall at Sixth Avenue and West thirty 2nd Street, JCPenney opened on July 31, 2009. Its month-long opening occasion featured star appearances by Cindy Crawford, Wolfgang Puck, Nicole Miller, and extinct Yankee Bernie Williams. The company headquarters known as its unusual Long island situation “extra or less esteem our flagship.”

Celebrity Fashion: JCPenney Long island

The Long island JCPenney store, as proven on July 9, 2017, featured low eight-foot ceilings and cramped … [+] directional signage.

Michael Lisicky

Nonetheless the store had several blueprint flaws. There used to be no explain road-stage entrance off of Sixth Avenue. Clients had to enter the enclosed mall and shuttle down a sequence of escalator banks in thunder to reach the subterranean division store. Its low eight-foot ceilings gave the store a image of an airport terminal in living of a indispensable Unusual York emporium.

By 2017, rumors swirled that JCPenney would possibly well also abandon its 153,000 sq.-foot Long island store. Its annual lease used to be estimated to be $a hundred per sq. foot.

Celebrity Fashion: Gimbels Unusual York Christmas

The Gimbels Unusual York flagship store, decorated for a vacation season, is now house to the Long island … [+] Mall. The constructing used to be designed by eminent architect Daniel Burnham.

Bettmann Archive

Long island Mall used to be the extinct house of the Gimbels flagship Unusual York division store. After it skilled successes in Milwaukee and Philadelphia, Gimbels opened its Unusual York situation in 1910. The unusual store, designed by eminent industrial architect Daniel Burnham, used to be located finest two quick blocks south of Macy’s. For several an extended time, the two outlets maintained a honorable competition and had been the issues of the movie Miracle on 34th Street. On the opposite hand as retail trends modified and Macy’s modernized its constructing and updated its merchandise, Gimbels stood tranquil. Unable to search out a purchaser, Gimbels liquidated in 1986.

Celebrity Fashion: A&S Plaza Long island Gimbels JCPenney

The preliminary blueprint of Long island’s A&S Plaza, carved within the extinct Gimbels flagship store, as … [+] submitted by RTKL Friends, Inc in July 1987.

Michael Lisicky ARCHIVE

After an intensive inner renovation and reconfiguration, the constructing transitioned into the A&S Plaza in 1989. The vertical browsing mall featured a Brooklyn-basically based Abraham & Straus division store, dozens of specialty stores, and industrial living of business home on its greater floors. By the mid Nineties, A&S merged with Macy’s and the division store home was Stern’s. A ragged reasonably-priced retailer, Stern’s lacked the drawing power that the midtown Long island browsing mall demanded. After Stern’s closed in 2001, the mall used to be downsized and skilled high emptiness rates. The choice to place a brand unusual JCPenney brought hope to the struggling urban mall.

JCPenney entry into the Long island market used to be supposed to be definite that its future as a competitive model-oriented retailer. Eleven years later, the firm’s future is now reckoning on its skill to diminish costs and put away with debt. The Long island store’s closure has change into section of the firm’s future. Nonetheless Tuesday’s upcoming economic ruin court look would possibly well also merely desire whether that future remains achievable.

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