Celebrity Beauty: Lashify, The DIY Luxury Lash Extension System, Becomes The First Female Owned Beauty Company To Take Legal Action In China Against Knockoff Manufacturers

Celebrity Beauty: Lashify, The DIY Luxury Lash Extension System, Becomes The First Female Owned Beauty Company To Take Legal Action In China Against Knockoff Manufacturers

Celebrity Beauty:

Inventor and innovator Sahara Lotti recordsdata lawsuit in Qingdao to defend her patented, first-of-its-form abilities

LOS ANGELES, Could perhaps even 27, 2020 /PRNewswire/ — At the moment time, luxurious lash price Lashify is taking a intrepid stand in opposition to international knockoffs. The firm’s Chinese entity, Lashify Shanghai, filed a lawsuit in Qingdao, China, in opposition to Qingdao Hollyren Cosmetics Co., Ltd. (Hollyren), a producer of eyelash merchandise, to present protection to Lashify’s intellectual property and to waste Hollyren’s unauthorized reproductions of Lashify’s award-successful DIY lash extension merchandise at the side of its proprietary utility wand. The lawsuit marks the first time that an American beauty firm has pursued such action interior the Chinese estimable system.

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The system substances consist of Gossamer® lashes and a a form of utility system called the Fuse Adjust Wand™. “Hollyren is promoting Lashify’s patented wand to unsuspecting American companies,” says Lashify founder and CEO Sahara Lotti. “We’re submitting this lawsuit not most efficient to waste Hollyren from unlawfully the utilize of our introduction, nonetheless to alert a form of companies that doing alternate with Hollyren is not price the jeopardy it places you in.”

Lotti, represented by Yinke Law Agency, is confident that Lashify will efficiently defend its uncommon invention. “It’s a long way a sing knockoff of what I created,” she says. “I capture intellectual property rights very severely.”

That’s why the lawsuit is being filed in China, the attach Lashify holds a patent for the Fuse Adjust Wand™. “From the early days, I knew this changed into a groundbreaking product, so I took estimable steps to fetch the correct patents and trademarks—both in the United States and in totally different places,” Lotti says. “This changed into crucial to present protection to Lashify from unauthorized reproductions and counterfeits.”

Dean Speak, Lashify Chief Plan Officer and an early investor in Lashify—as well to the founding father of Smashbox and the grandson of makeup memoir Max Speak—testifies to Lotti’s progressive notion. “My instantaneous hobby in Lashify changed into in accordance to the groundbreaking innovation and abilities in the merchandise,” he says. “Sahara is an modern powerhouse and there hadn’t been anything else particularly modern in the lash alternate unless she invented the Lashify system. Maintaining enhancements, at the side of those by excellent female entrepreneurs admire Sahara, encourages additional enhancements, enhancements, and definite disruptions in the alternate. It advantages customers by bringing recent alternate strategies and recognizes that onerous work and ingenuity is considerable to our society as a total.”

For Lotti, the lawsuit is set preserving not most efficient her firm, nonetheless furthermore the spirit of innovation interior the beauty alternate. “This alternate prospers and grows most efficient interior a local climate that conjures up and nurtures innovation in beauty,” she says. “Folk will capture fewer dangers to pursue their suggestions in the event that they trust or not it is most efficient a matter of time sooner than a mountainous firm swoops in and takes it. This is one thing that wants to be addressed, and or not it is long previous due.”

The Lashify luxurious lash extension system is on hand at lashify.com. Since its debut in 2017, it has been feeble by top-tier makeup artists on their celeb prospects—most not too long prior to now at this year’s Golden Globe Awards and Grammy Awards. It has furthermore obtained extra than one beauty awards, at the side of honors from Glamour, The Knot, and Shape.

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SOURCE Lashify